I wrote a detailed case study about this project; you can view it in Figma or download the pdf file.
Project name: Advanced Careers Pages (https://www.workable.com/features/careers-pages)
Responsibilities: Product design, UX research, UI & Interaction design, Strategy
Platform: Builder: Web, Careers Pages: Responsive web
Duration: January 2020 – March 2021
Launched: September 2020 (v.1) , March 2021 (v.2)
Overview
Workable is the world’s leading hiring platform. It provides in-house recruiters and hiring teams with ways to find more qualified candidates and help them work together to identify and hire the best. This case study deals with the design of Workable’s Advanced Careers Pages that helps recruiters and HR professionals build customizable, content-rich careers pages and track their performance, without the need of long development projects or complicated interface. The goal for Workable was to add extra value and complete Workable’s product as well as acquire new customers.
My role in this project as a Principal Product Designer was to lead the product design of the Advanced Careers Pages Builder and build the product strategy. I worked together with a UX Researcher, a UX writer, a Product Manager and a team of 6 frontend and backend engineers. During the course of the project, I delivered user research reports, user flows, low and high fidelity designs, interactive prototypes as well as usability testing reports.
The Advanced Careers Pages was released as a premium paid tool for general availability in September 2020 and was completed in March 2021 with a second version. Within the first eight months after the GA release, the activation rate for the feature saw a 7% increase from 15% to 22%. This made an impact in revenue, resulting in 11% higher ARR than initially expected. In 2022, thanks to the success of the feature and the value it added to the product, the Advanced Careers Pages became part of the core product offered to every Workable customer.
Thelxi Mamagkaki 